My Sports & More is an eco-friendly, sustainable, zero waste medal manufacturer located in Telford. In addition to being the world’s only zero waste medal producer they also offer their clients the advantages of no minimum orders and will take back unused medals for credit towards the next order. Plus, if your event is raising money for charity you may be eligible for 50% off the cost of your medals. Manufactured from sustainable wood or Welsh slate, the medals can be natural or full colour.


Having had huge success at various running and sports trade shows in the UK, My Sports & More decided it was time to attack the American market by exhibiting at The Run Show USA in Chicago, June 2022. However, they had never exported their zero-waste medals before and didn’t know what was involved and how to prepare.


During a Zoom call The International Trade Consultancy established that My Sports and More needed help with;

  • Tariff classification
  • Incoterms
  • Quality marking
  • Finding a suitable logistics partner
  • The correct CPC to use for temporarily sending their exhibition equipment to toe USA so that import duty can be avoided on the outward and return journeys
  • The correct information to include and format of the commercial invoice
  • Customs declarations
  • Overseeing the shipments of the exhibition equipment and the first order to a customer

In addition to these services, The International Trade Consultancy put My Sports & More in touch with their local Department for International Trade office who confirmed that funding was available for all costs associated with the trade show up to a value of £9,000. This has dramatically reduced the risk of expanding in to a new market for the first time.


If you need any export advice Lucinda is highly recommended. She is doing a great job in our bid to target new markets starting with the US


Andrew Fennell

Director , My Sports & More Ltd